Take your
sporting goods business online with B2B Wave

Manage customers, orders, products, and pricing effortlessly while delivering a winning online storefront. Whether you’re selling equipment or accessories for retailers or distributors, B2B Wave helps you streamline operations and keep your business at the top of its game.
request demo

5 reasons your customers will love B2B Wave

Effortless online ordering

Delight your customers with a sleek, easy-to-use B2B storefront where they can browse your catalog, view detailed product info, and place orders 24/7. With B2B Wave, shopping is seamless and convenient.

Real-time product status updates

Keep customers in the loop with live product statuses, like “Limited Stock,” “Pre-order,” or create your custom labels. Speed up decisions, save time, and build trust with clear inventory levels and order delivery timelines.

Custom pricing & suggested products

Deliver a personalized shopping experience with tailored pricing and product recommendations. From exclusive discounts to handpicked suggestions, meet your customers’ specific needs and keep them coming back!

Quick reordering

Simplify repeat purchases with B2B Wave’s powerful reordering features. Reordering their go-to products becomes as intuitive as ever for customers as they crunch down time and effort.

Payment flexibility

Enhance the customer experience with various payment methods to suit their needs. Customers can choose how they pay from bank transfers, ACH payments, credit cards, or net terms without fuss.

5 reasons you will love B2B Wave

Comprehensive product catalog management

Manage an extensive range of sporting goods easily with our robust bulk import tools. Organize products into categories, create variants, and build a detailed yet easy-to-navigate catalog that simplifies shopping for your buyers.

Private products & privacy groups

Control who sees what with private products and customer-specific groups. Show exclusive products or pricing to select buyers like VIPs or dealers, ensuring confidentiality and a tailored shopping experience.

Order & invoice automation

Streamline the order-to-invoice process with seamless integration with your accounting tools (e.g., Xero, QuickBooks). Automatically generate and send invoices, eliminating manual updates and ensuring error-free accounting.

Custom shipping options

Automate shipping cost calculations using B2B Wave’s flexible options (e.g., per weight, box, item quantity). From lightweight items like tennis balls to bulky equipment like bikes, provide accurate, transparent costs to build trust and deliver an amazing customer experience.

Efficient sales rep management

Empower your sales reps to manage bulk orders, track inventory, and place orders on behalf of their customers. Make it easier for your team to serve sporting goods retailers and increase customer satisfaction.

Integrate with the tools you already use

With our powerful, ready-made integrations and easy-to-use API, you can make your daily business processes and workflows quicker and more productive.
Sync your accounting, payment, and inventory systems
Connect to 2,000+ apps through Zapier
Build custom integrations using the B2B Wave API

Connect your favorite tools

Automate workflows, sync data across your existing systems, boost productivity, and maximize efficiency by extending your wholesale eCommerce platform to industry-leading software through:
Built-in connections with multiple accounting, inventory, and ERP systems
Tailor-made solutions through the flexible B2B Wave API
Graphic displaying b2b wave's suite of integrations

Get helpful advice and learn new trends

see all the b2b features arrow

Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD

Choose a better way to run your business

The simpler B2B eCommerce solution for both you and your customers

Choose a better way to run your business

The all-in-one B2B eCommerce solution for your team
and customers.
START free Trial