B2B Wave features

Everything you need to build a world-class wholesale website and order management portal.

Website

Your domain

Use the subdomain we provide you, or connect your own custom domain.

Your colors

Customize the colors of your B2B website to align with your brand.

Your logo

Add your logo to your wholesale website to showcase your brand.

Your language

B2B Wave currently supports more than 10 languages: English (US & UK), Simplified Chinese, Danish, Dutch, Finnish, French, German, Italian, Portuguese, and Spanish. We’re adding more each year.

Homepage banners

Customize the promotional banners each customer sees when they log in to your online B2B store.

Additional pages

Add pages to share important information with your customers, such as News, About Us, Terms & Conditions, and more.

Search

Customers can look for products on your B2B website using product names, keywords, close matches, or brands.

Products

Import & export products

Easily import and export products using the provided templates.

Product configuration

Configure your products details and specifications.

Measurement units

Add measurement units in different formats.

Product variants

Add different types of product variants, such as color, size, shape, and more.

Inventory management

Set inventory status of each product, enable backorders, limit availability, set availability by date, and more.

Product brands

Organize products by brand so that customers can filter using brands when searching for products.

Product feeds

Get a product feed URL that displays all your products as a spreadsheet.

Private products

Hide products from specific customers.

Privacy groups

Hide products from specific groups of customers, or make them visible to just one group.

Featured products

Set products to display in the featured products section on your B2B website so that your customers can easily find them.

Private product categories

Hide certain products categories, or make them visible to specific customers only.

Product reports

Monitor the performance of each product through detailed product reports.

Prices

Price lists

Set custom price lists for different customers based on negotiated rates.

MSRP

Display the MSRP (Manufacturer's Suggested Retail Price) next to the product so that your customers know how to price it correctly.

Tax rates

Set multiple tax rates for different types of customers and geographic locations.

Coupons

Create coupons so that customers can apply special pricing during the checkout process.

Discounts

Define discount rules for specific products and customers, and add specific time periods, if applicable.

Orders

Order status

Create the right order status that matches each order workflow.

Order history

View order history and easily track past orders (available for admin users and customers).

Reorders

Customers can quickly place full or partial reorders with just one click.

Backorders

Enable backorder for specific products.

Saved orders

Customers can save their orders and complete them later if they wish.

Order reporting

Monitor the orders you receive through detailed order reports.

Quotes

Quote requests

Enable quote requests for your accounts so that your customers can request quotes in one click.

Quote status

Adapt the quote status to match your quote workflow.

Quote email notifications

Send quotes by email through the platform, including PDF quotes.

PDF catalogs

General PDF catalogs

Customers can generate simple PDF catalogs in one click.

Customized PDF catalogs

Generate custom PDF catalogs by selecting exactly what product information and which products and product categories you want to display in them.

Customers

Customer profile

Add all the necessary information for each of your customers, including their company information, shipping addresses, and more.

Customer shipping options

Enable custom shipping options for specific customers.

Multi-users per customer

Customers can have multiple users who can access the portal and place orders.

Sub-customers

If your customers have an approval process, they can create sub-customers who need to request approval for placing orders from the customer’s admin users.

Price lists per customer

Create personalized price lists per customer that match negotiated rates and any special volume discounts or other agreements you have with them.

Homepage per customer

Customize what each customer sees when they log in to your wholesale website to ensure you promote the right products to them.

Tax rates per customer

Create custom tax rates for each customer based on their profile, location, and more.

Discounts per customer

Apply discounts to specific customers based on special agreements you have with them.

Show/hide products

Select which products should be active for each customer.

Suppliers

Supplier accounts

Give your suppliers access to a dedicated portal where they can upload and manage their products,  including images and pricing.

Custom supplier permissions

Control exactly what each supplier can do, from activating products to sending messages.

Product approval

Review and approve supplier-submitted products before they appear on your B2B storefront.

Supplier activity tracking

Monitor supplier activity in real time. See what’s been added, what’s pending approval, and what needs action.

Inventory management

Enable suppliers to track stock levels, allow backorders, and sync inventory across your platform.

Messaging on orders

Let suppliers send order-related messages directly to customers through your B2B portal.

Reports

Order summary

Get a clear summary of all customer orders, including payment dates, country, currency, and more.

Orders per month

See how order volume and value change over time, broken down by month and year.

Order summary by order status change

Review your orders as they move through statuses. Filter by dates, payment options, and more to keep tabs on every detail.

Product sales

See which products and categories are moving and which aren’t. Filter sales by date, brand, customer, order status, and more.

Sales reps performance

Monitor the performance of your sales reps. Track submitted orders, order value, and commission at a glance.

Customer performance

Review customers’ order activity (e.g., total spend, average value, total value) with filters for order status, date, and more.

Customer product sales

Get a detailed view of product sales by customer. Track orders, SKUs, quantities, and total value, with filters for date, order status, and more.

Customer activity

Track what customers browse and search on your B2B portal or PDF catalog.

Inventory control

Keep tabs on inventory (quantities, costs, sold vs. available) with filters to spot low stock fast.

Coupon activity

See how your promotional coupons perform. See usage, discount details, order values, and more.

API

Full-fledged API

Sync orders, products, categories, status, customers, price lists, tax rules, and more.

Explore our expert tips and learn new trends

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Hundreds of happy customers
all around the world

Easy to Use. Extremely Versatile. Super Fast. Fantastic Support!
Jason Horsford
TRADE SHUTTERS
Great Product!
Even better customer service!
Steven Rubin
ZING DIRECT
Our customers keep raving about it! Easy to set up and the team is helpful
Pascal Bedard
FROM THE FIELD

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The simpler B2B eCommerce solution for both you and your customers